Boutique UX research studio helping small businesses hear their customers
About Kleaarity
Kleaarity is a small, hands-on research studio based in Singapore.
Our researchers have spent years studying users at an international tech organisation.
Now we bring those same methods to small businesses, at a size and price that makes sense.
Who it’s for
Why Kleaarity exists
Big companies don't guess what their customers think. They ask.
They have research teams who sit with real users, watch where they struggle and turn that into better products.
Small businesses rarely get that.
They get a redesign, a few opinions, maybe an automated report, and they're still left wondering why visitors leave.
Kleaarity exists to close that gap.
We're intentionally small, so every client gets senior-level attention, not a junior team or a template.
How we work
What we believe in
Real people, always
No AI personas
Every insight comes from a real person
No simulated feedback
Live conversations, not guesses
Human analysis
Researchers listen, not algorithms
Small by design
Senior attention
Your project is never handed to a junior
Limited clients
We take on a few projects each month
Direct contact
You speak to the people doing the work
Fixes, not just reports
Actionable findings
Every insight comes with a fix
Design, content and SEO
Improvements across your whole website
Measured results
We track what changed after each fix
Why Kleaarity?
Kleaarity is a play on the word clarity, because that's what we help you get from your users.
Most businesses have plenty of opinions about their website, but very little clarity about how customers actually see it. We get that clarity straight from the source: real conversations with the people you want to reach.
And the double "a"? A small reminder that real clarity comes from looking twice, and asking again.
Frequently Asked Questions
still have questions?
take a look at the FAQ or reach out anytime.
when you’re feeling ready, go ahead and book a call.
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Kleaarity is a boutique UX research studio in Singapore.
We help small businesses understand why customers leave their websites through real customer research, then turn those insights into design, content and SEO improvements.
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Most agencies change your website based on opinions or best practices.
Kleaarity starts by talking to your real customers, so every change is based on evidence of what actually stops people from enquiring or buying.
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No. Every insight comes from live conversations with real people, analysed by our senior researchers. We don't use AI personas, synthetic users or simulated feedback.
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We work with small and growing businesses whose website should bring in enquiries, bookings or sales.
This includes service businesses, clinics, studios, education providers and online brands.
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Yes. We're based in Singapore, and all sessions and meetings are held online, so we can work with businesses anywhere. Most of our clients are in Singapore and Southeast Asia.
start with a free mini UX audit of your homepage.
we'll send your 3 biggest fixes within 5 working days.
No obligations.