Privacy Policy

Last updated October 2026

Kleaarity ("we", "us", "our") respects your privacy. This policy explains what personal data we collect, why we collect it, and how we protect it, in line with Singapore's Personal Data Protection Act 2012 (PDPA).

1. What personal data we collect

From website visitors and clients:

  • Your name, email address and website URL when you fill in a form

  • Information you choose to share about your business, customers and goals

  • Communications between you and us

From research participants:

  • Your name and contact details, so we can arrange sessions

  • Your answers, comments and behaviour during research sessions

  • Audio, video or screen recordings of sessions, only with your consent

Automatically, when you visit our website:

  • Basic usage data such as pages visited, device type and approximate location, collected through cookies and analytics tools

2. Why we collect it

We use your personal data to:

  • Respond to your enquiries and deliver your free mini audit or paid services

  • Plan, run and analyse research sessions for our clients

  • Send occasional website tips and updates, which you can unsubscribe from anytime

  • Understand how our website is used, so we can improve it

  • Meet our legal and accounting obligations

We only collect what we need, and we don't sell your personal data.

3. Research participants

If you take part in a research session:

  • We will explain what the session involves and ask for your consent before it begins, including consent to record.

  • Your feedback is used only for the specific client project you took part in.

  • Clips or quotes are shared with our client only with your permission, and we remove identifying details wherever possible.

  • You can stop a session or withdraw your consent at any time.

  • Recordings are stored securely and deleted within 12 months of the project ending.

4. Who we share it with

We share personal data only with trusted service providers who help us run Kleaarity, such as:

  • Squarespace, for website hosting and forms

  • Google, for Google Workspace, Google Drive and Google Analytics

  • Mailchimp, for email updates

  • Zoom / Google Meet, for online research sessions

Some of these providers may store data outside Singapore. When that happens, we take reasonable steps to make sure your data is protected to a standard comparable to the PDPA.

We may also disclose personal data where required by law.

5. Cookies and analytics

Our website uses cookies to make it work properly and to understand how visitors use it, through Google Analytics. You can accept or decline non-essential cookies through our cookie banner, and you can clear cookies in your browser settings at any time.

6. How long we keep it

We keep personal data only as long as needed for the purposes above, or as required by law:

  • Enquiries and mini audit requests: up to 2 years

  • Client project records: up to 5 years, for accounting purposes

  • Research recordings: deleted within 12 months of the project ending

After that, we securely delete or anonymise it.

7. How we protect it

We use reasonable security measures to protect your personal data, including password-protected accounts, two-factor authentication and restricted access to research recordings.

8. Your rights

You can:

  • Ask what personal data we hold about you and how it has been used

  • Ask us to correct inaccurate data

  • Withdraw your consent at any time, for example by unsubscribing from emails or asking us to delete research recordings

To make a request, email us at the address below. We'll respond within 30 days.

9. Contact us

If you have questions about this policy or your personal data, contact our Data Protection Officer:

Email: kleaarity@gmail.com

10. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.