user research studio

kleaarity.

find out why customers leave your business, and fix it.

we talk to your real customers, watch where they get stuck, and turn what they say into website fixes that bring in more enquiries.

basically, user research and website ux audits for small businesses in Singapore.

get a free mini ux audit →

Real customer conversations · No AI personas · Analysed by a human researcher

Your website gets visitors.

but, why aren’t they converting?

Lost in 5 seconds

Unclear first impression
Visitors can't tell what you do or who it's for

Hidden prices
No price hint, so they ask a competitor instead

Buttons that blend in
Booking and enquiry links get missed

Hard
to trust

Proof in the wrong place
Reviews sit far from where decisions happen

Copy that sounds generic
It reads like every other business in your industry

Clunky on mobile
Slow, cramped or broken on the phone they're holding

Invisible online

Missing on Google
Your pages don't match how customers actually search

Skipped by AI
ChatGPT and Google AI recommend your competitors

Fixed by guesswork
Redesigns based on opinions, not customer evidence

I find out which of these is costing you customers, by asking the customers themselves.

book a consultation call →

what we do

research-backed services that show you why customers leave your website, then fix it.

start with a quick audit, go deeper with real customer research, or keep improving every month.

  • A full review of your website through a first-time customer's eyes.

    We check UX, conversion, SEO and AI-search visibility, then send a recorded walkthrough and your top 10 fixes, ranked by impact.

    Best for businesses that want quick, clear wins.

    From S$350, delivered in 5 working days.

  • We interview and observe 5 to 6 real customers as they use your website.

    No AI personas, just real conversations.

    You'll hear exactly why people hesitate or leave, and get a clear plan for what to fix first.

    Best for businesses ready to stop guessing.

    From S$1,500, delivered in 2–3 weeks.

  • Ongoing research and fixes, every month.

    We run new customer sessions, track feedback, and make design, content and SEO/AEO improvements for you, so your website keeps getting better.

    Best for growing businesses that want continuous improvement.

    From S$800/month, 3-month minimum.

start with a free mini ux audit →

why work with kleaarity?

human research, not AI guesses
every insight comes from real conversations with your actual customers, not AI personas, synthetic users or automated reports. a researcher listens, analyses and tells you what it means.

big-tech research, small-business pricing
we are bringing years of ux research experience at international organisations and more, to now focus on helping small businesses grow.

fixes, not just a report
most research ends in a pdf nobody reads. we turn findings into specific changes to your design, content and search visibility.

built for search and AI
every fix considers how Google and AI tools like ChatGPT find and recommend your business.

Frequently Asked Questions

still have questions?
take a look at the FAQ or reach out anytime.

when you’re feeling ready, go ahead and book a call.

check our availability →

  • User research means talking to and observing your real customers to understand how they think, what they need and where they get stuck.

    Instead of guessing why your website isn't converting, you find out directly from the people you want to reach.

  • A Kleaarity Website Clarity Audit starts from S$350.

    It includes a full UX and conversion review, SEO and AI-search checks, a recorded walkthrough and a ranked list of your top 10 fixes.

  • If you don't know why visitors leave, a redesign is a guess.

    Research tells you what's actually stopping customers, so any changes you make, big or small, are based on evidence.

  • No. Every insight comes from real people, either your customers or people who match them, interviewed or observed directly.

    AI tools can guess what users might think. Research tells you what they actually think.

  • Small and growing businesses in Singapore whose website should be bringing in enquiries, bookings or sales.

    This includes service businesses, clinics, studios, education providers and online brands.

  • An audit takes about 5 working days.

    A Customer Insight Study takes 2–3 weeks, depending on how quickly we can schedule customer sessions.

get a free mini UX audit of your website

we will review your homepage through a first-time customer's eyes and send you the 3 biggest issues likely costing you enquiries, plus how to fix them.

free, no obligation.
limited to 5 businesses a month.
Results within 5 working days. Limited to 5 a month.